We built a circular Irish brand with an innovative story
Good Idea has had the pleasure of working with the Irish circular fashion brand "Aoife" for the past 5 years. Together, we have developed a strong brand mark, visual system, messaging, website UX, packaging, campaign videos, and social media videos.
Our collaboration began with the development of a brand mark that would effectively communicate "Aoife's" commitment to sustainability. We worked closely with the brand to understand their values and mission, ultimately creating a mark that seamlessly blended aesthetic appeal with a message of environmental responsibility.
Website UX
Brand Iconography
Next, we turned our attention to creating a cohesive visual system that would support the brand mark and effectively communicate "Aoife's" unique aesthetic. This included developing a colour palette, typography, iconography and imagery that reflected the brand's commitment to sustainable fashion.
We also helped "Aoife" to craft brand messaging that highlighted the brand's innovative and sustainable production methods. We worked to ensure that the messaging was consistent across all touch points, from the website to packaging and marketing materials.
Look Book Design
Campaign Videos
The website UX was also a crucial aspect of our collaboration. We worked together to create a user-friendly and visually appealing website that effectively conveyed "Aoife's" brand story and commitment to sustainability. The website also incorporated e-commerce functionality, allowing customers to easily purchase "Aoife's" products.
In addition, we also helped "Aoife" to create a series of campaign and social media videos that showcased the brand's commitment to sustainable production methods. The videos highlighted the unique features of each of "Aoife's" bags and how they were made using sustainable materials and processes.
Overall, our collaboration with "Aoife" has been a great success. By working hand in hand with this innovative sustainable brand, we were able to showcase "Aoife" as a high-end sustainable fashion brand while also effectively communicating their commitment to environmental responsibility.